Customer path Creating a persona on the example of the financial industry Creating a persona What is persona creation? First, a handful of data from the US market: 56 percent of companies that use customer personas observe better quality leads; 24 percent as a result, companies have more customers; in the case of 36 percent of enterprises, the sales cycle was shortene thanks to the creation of a persona. Let’s go to the definition: ” A persona is a fictional but very realistic character. It represents a specific group of people: customers or users, a market segment.
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A subset of employees or any other group of end users of the designe services and products.” – writes Artur Urbański and Lucyna Dziewa (“Creating Customer Experience”, publishe by Helion) As you can see, creating customer personas phone number list is just the beginning. At further stages of your business, you can also create personas of contractors, employees and competitors to plan your activities more effectively. How well do you know your customers? Start planning your activities effectively! Enter your e-mail, we will contact you Step by step creation of a persona Creating a persona is about collecting the most general data and giving them the most specific form.
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The first thing you nee to do is research the market and get to know your typical customer. ” I don’t have typical customers – everyone buys from me ” – you can say. However, if you collect the results of the research, you will notice certain trends DZ Leads and distinguish. Segments, such as customers age 18-24, customers from large cities age 25-45, mature and wealthy from 45-65, retirees. Now start going from the general to the specific. It will be easiest for you to use a real customer who well reflects the entire group. Creating a persona In the world of marketing, it is not strange to give people names, places of residence and character traits! In this way, you will complete the persona creation process and get your “ideal customers.