Geospatial data and DOOH advertising

ONLINE ADVERTISING innovative and promising .k like bookmark Menno van der Steen from SilverLabs .k March at PM minutes reading I have a passion for geospatial data . And how this data is becoming increasingly accessible to make digital screens as an advertising mium even more effective and relevant. Plus point the data is completely GDPRproof usable for addressable TV and other regional mia.

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State of the Market event on February where more than colleagues gather at Hong Kong Telegram Data Clear Channel Netherlands office I gave a short presentation about my passion for geospatial data. Menno presents at the VIA event What is DOOH New on Frankwatching Marketer you can learn this from a boot camp Like this This way you wipe the floor with AI noise and content poop Sat This is how you gain maintain a strong reputation steps Fri DOOH is the abbreviation for Digital Out of Home . DOOH advertising means that a large part of street advertising now takes place on digital screens.

Advertisements out of home i.e

locations outside the home. In this article I will take a closer look at advertising on France Telegram Number screens and geospatial data. Dates DOOH A few years ago some OOH operators attempt to provide advertisers with more specific reach and audience data. At the time we were still fascinat by cookies and thinking of ways to follow consumers in their journeys as closely as possible . For this purpose cameras were plac in the screens at Amsterdam Central Station. These cameras could measure viewer numbers and in some cases also provide an estimate of age and gender. For privacy reasons this development direction is clos and we therefore do not end up in the world of John Anderton play by Tom Cruise in the science fiction film Minority Report . A scenario that would now be technically possible partly due to the rapid development of AI. However the use.