Google’s Helpful content update how you can prepare
The useful content update Google’s Helpful content is an update to Google’s ranking algorithm and focuses on the quality of content presented in searches. It started rolling out on 2022 and ended on 9 September 2022. In order to help SEOs and sites better prepare for this update, we decided to create some guidelines that can help SEOs and site owners better navigate the Useful Content Update. However, these are only predictions. As the update continues to roll out, there will be more information on what types of sites where will have the most impact and what strategies work best. The algorithm rewards sites that create content for visitors and punishes sites with content only designed to appear first in search engines. Sites with content specifically for visitors can outperform sites that create heavily optimised, search engine-driven content.