The meia image does not always consist of the same elements, but you can specify a few that are common to each brand. At the very beginning, it should also be note that the meia image must be consistent with the values that the company wants to convey. It will […]
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Customer path Creating a persona on the example of the financial industry Creating a persona What is persona creation? First, a handful of data from the US market: 56 percent of companies that use customer personas observe better quality leads; 24 percent as a result, companies have more customers; in […]
