Copywriting in this article we refer in particular To the art of writing on social networks and the importance of monitoring social media – has changed a lot in recent times. There are no more fixed rules and contents are becoming Ctivities the Digital the only weapon to be able to distinguish oneself […]
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Diversity and Inclusion remain essential themes for communication As we have already seen , talking about diversity and inclusion is a trend that brands have embraced in recent years and that will remain in their communication for a long time to come. And even in 2022, consumers Manage Operations expect companies to take genuine positions on […]
Let’s start with the data . In 2021, TikTok reached 1 billion registered users worldwide, of which 5.4 million in Italy alone. It is the seventh most popular social network, overtaking Pinterest, Twitter and Digitizing Production Snapchat. Therefore, these numbers would be enough to confirm the importance that TikTok will cover also in […]
We have reached the end of a journey that has accompanied us throughout the second half of the now past 2021. A journey inaugurated with the event organized by L’Eco della Stampa in partnership with Rinascita Digitale: ’20 ’21 ’22: The present and future of business communication . Where, with the contribution Greater Economic […]
Empathy is the ability that makes human beings unique. The word comes from the Greek word empatéia , whence from en (inside) + pathos (feeling). Empathy means stepping into each other’s shoes , identifying and perceiving their feelings as if they were your own. Being empathic is a great tool for developing a sensitivity to change . Psychology , in particular that related to emotional marketing and communication , can be very useful […]
Philip Kotler , one of the founding fathers of marketing theories, does not explicitly talk about empathy. But we can easily deduce it from many of his principles. For example, to do marketing you need to tune into the emotions of your audience, get to know their way of thinking , but above all, listen deeply to their needs. These […]
The transformative events that have characterized the last two years continue to impact companies and their communication. From a moment of crisis , however , values can be reborn . The predisposition to change, courage and brand empathy are some of the topics that affect business communication today . The period Our Work Is to of the health emergency has called many things […]
At the same time brands are required to be reactive and learn to place their communication in a current context in order to grasp transformations and trends. Real time marketing therefore concerns the ability to understand, elaborate and produce new strategies and contents capable of adapting to external stimuli. Many brands […]
Social media advertising is indispensable for brands that want to boost the growth of their business and understand the buying behavior of the target customer. The practice of social Productivity to Companies media advertising offers many advantages to companies by allowing them to sponsor their products and increase their visibility. Nonetheless, it is […]
Digital communication makes an extraordinary difference compared to traditional media: its impact on people can be measured through data, tables and indicators. The so-called KPIs (Key Performance Indicators . There is an entire system, in action behind the scenes, capable of evaluating the degree of interaction between digital and people’s lives. Now we can know exactly […]
But where to start to base a successful inclusive marketing strategy? Tips and mistakesto be for a successful inclusive marketing strategy The first step is, as suggested by Gabriella Crafa. Vice Design Thinking Is President & Head of Digital of Diversity Lab. Looking at yourself as objectively as possible and […]
Pepsi instead, in 2016, reintroduced the “Crystal Pepsi” of the nineties on the market as a limited edition. The highlight of the promotional campaign was the “Crystal Pepsi Trail” game on the CrystalPepsi.net site, which was reminiscent of the 1992 Oregon Trail game Nostalgia marketing: the risks and how to avoid them is to adhere to the trend in a […]
