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Nowadays, if you want to build a website, you no longer need a technical team. This is indeed a huge help for startups or small businesses with a tight budget. Hiring a technical team costs a lot of money, but now technology has advanced and businesses can create professional, user-friendly websites without coding using platforms such as website builders.
However, you may still run into problems when it comes to implementing an effective SEO strategy. But it’s not impossible to do both. If you’re a business owner looking to improve your SEO and build or enhance your website with little to no technical help, read on for strategies you can implement.
Choose a user-friendly website creation tool with SEO features
The first thing you must consider is to look for a user-friendly website building tool that has SEO features. This will save you a lot of time and energy as you won’t have to go back and forth between two websites or platforms for your SEO and website building needs.
If you’re not a tech-savvy person, be sure to choose a website creation tool that doesn’t require coding . This will make it easy for you to create a professional website even without technical knowledge or experience.
You may also want to find out if the website design company has existing templates that you can use and customize to help guide you in achieving your vision. Make sure your website works well on all devices so you have a better chance of ranking high on Google.
Focus on creating high-quality content
White hat link building techniques , such as creating content from scratch and building links naturally , can be a very tedious process, but it is the safest way to achieve high rankings on search engine results pages (SERPs) . By choosing this path, you won’t have to worry about getting penalized or losing your site’s credibility.
Make sure you provide your audience with valuable, informative, and relevant content. You can do this in many ways, such as creating blog posts, articles, and product descriptions that will leave a lasting impression on your audience.
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First, identify the keywords your audience is searching for. You can use different tools like SEMrush and Google Keyword Planner to find keywords related to your industry faster. Once you’ve identified the keywords, make sure your content is well structured so you can naturally incorporate the keywords. Contrary to what most people think, SEO is not about keyword stuffing. Instead, it’s all about providing value.
Leverage Local SEO
A common mistake people make when looking to improve their SEO is not focusing enough on leveraging local SEO. There’s nothing wrong with thinking big, but local SEO can be the gold mine you’re looking for if you know how to use this strategy. But what exactly is local SEO ?
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Local SEO is all about making sure your business is relevant in local searches. It can drive more traffic to your website, especially for businesses that have a physical store or provide location-specific services.
Prioritize mobile devices
Nowadays, more people access websites through mobile devices than computers, which is why prioritizing mobile optimization can go a long way toward SEO success. Modern website building tools can automatically create responsive designs that adapt to different screen sizes, which is a good thing.
Google actually prefers mobile-friendly sites and has even implemented mobile-first indexing , which means the mobile version of your site will be considered the primary version. Be sure to choose a website building tool that has mobile optimization built in, so you can ensure your site meets current SEO standards.
White hat link building techniques , such as creating content from scratch and building links naturally , can be a very tedious process, but it is the safest way to achieve high rankings on search engine results pages (SERPs) . By choosing this path, you won’t have to worry about getting penalized or losing your site’s credibility.
Make sure you provide your audience with valuable, informative, and relevant content. You can do this in many ways, such as creating blog posts, articles, and product descriptions that will leave a lasting impression on your audience.
First, identify the keywords your audience is searching for. You can use different tools like SEMrush and Google Keyword Planner to find keywords related to your industry faster. Once you’ve identified the keywords, make sure your content is well structured so you can naturally incorporate the keywords. Contrary to what most people think, SEO is not about keyword stuffing. Instead, it’s all about providing value.
For businesses without a technical team, effective SEO can seem like an incredibly daunting challenge. However, with the right tools and a focus on providing value to users, any business can thrive online, regardless of their technical expertise.
