When you start out in link building, almost everyone recommends to check out your competitors. And I agree: it is very important to know who you’re dealing with in the SERPs.
Many people additionally recommend to “get” all those links your competitors have built so far. However, this can be a potentially dangerous and rather inefficient approach to link building. Let me tell you why.
You will never truly lead the rankings
It sure does sound promising and logical.
However, this has one implication: even if this works out great and you reach the top (e.g. rank #1), you will never become an actual leader. Your USA Business Fax List ranking will probably stick for a while, but if just one of those 20 competitors is actively building links on a daily basis, he passes you in no time.
Now if you approach the issue more thoroughly, you can try to copy all new links as soon as they appear in your favorite link research tool as well. This still has a serious problem to it, though: it’s not natural.
It’s unnatural and may get you penalized
Google watches link growth and link building velocities very closely. If all of a sudden, you start “obtaining” a healthy chunk of your competitors’ links (which they probably acquired over a couple of years), your site is likely to be checked by DZ Leads one of Google’s quality raters.
This can trigger severe penalties, rendering all of your work useless. If you’re really unlucky, Google may even trust all of your links less, effectively devaluing even the links you’ve had before.
3. You risk being report
SEOs really don’t like to see their hard work copied. But it happens all the time nonetheless.
However, some competitors might take this very seriously and report you to Google – and you may be in for a penalty and link devaluation once again.