Digitizing Production Processes Makes It

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Let’s start with the data . In 2021, TikTok reached 1 billion registered users worldwide, of which 5.4 million in Italy alone. It is the seventh most popular social network, overtaking Pinterest, Twitter and Digitizing Production Snapchat. Therefore, these numbers would be enough to confirm the importance that TikTok will cover also in this 2022. And if we think that gen Z spends more time on social networks but tends to interact less and less, focusing on short videos like those of TikTok could be the way winning way to communicate, even more if we want to address this target.

But how to integrate the use of TikTok into a digital pr strategy 

 Thanks to the advertising tools made available by the platform itself. Let’s see some of them:

  • Branded Hashtag : this is the most used approach by brands in recent years. How it works is simple: just create a specific hashtag that users can use in videos to participate Digitizing Production in the challenge. Thanks Canada Phone Number List to the use of branded hashtags, videos are not only displayed in the regular feed, but also in the Trending section. A successful example is the #SwagStepChallenge hashtag , which Pepsi launched in India in 2019 and which not only dominated TikTok, but also went viral on Twitter and Youtube.
  • Video Ads : There are three ways to place advertisements in videos on TikTok: Brand Take-Over, In Feed Video and Top View Video . Each has its own specificities and provides for different types of services and investments.

On the Tik Tok for Business page, you will find all the useful info:

Content remains the king and is increasingly adapting to the needs of consumers

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Talkwalker and Hubspot have identified the social and digital PR trends of 2022 in a report. Among these, a confirmation : the content continues to be “the king”, but the tastes and needs of the users, who Digitizing Production use it more and more ever faster and more fragmented, they have changed. To remain visible, brands must therefore be able to create DZ Leads communication campaigns that speak to a more specific, targeted, “profiled” audience, and identify what can attract their attention. How? By creating specific content for a generation, a place, a community, a genre or a hobby, and above all by making use of the collaboration of the so-called creators.