Ctivities the Digital Impact on the Economy and
Copywriting in this article we refer in particular To the art of writing on social networks and the importance of monitoring social media – has changed a lot in.
Copywriting in this article we refer in particular To the art of writing on social networks and the importance of monitoring social media – has changed a lot in.
Diversity and Inclusion remain essential themes for communication As we have already seen , talking about diversity and inclusion is a trend that brands have embraced in recent years and that will remain.
Let’s start with the data . In 2021, TikTok reached 1 billion registered users worldwide, of which 5.4 million in Italy alone. It is the seventh most popular social network, overtaking Pinterest,.
We have reached the end of a journey that has accompanied us throughout the second half of the now past 2021. A journey inaugurated with the event organized by.
Empathy is the ability that makes human beings unique. The word comes from the Greek word empatéia , whence from en (inside) + pathos (feeling). Empathy means stepping into each other’s shoes , identifying and perceiving their feelings as if they were.
Philip Kotler , one of the founding fathers of marketing theories, does not explicitly talk about empathy. But we can easily deduce it from many of his principles. For example, to do.
The transformative events that have characterized the last two years continue to impact companies and their communication. From a moment of crisis , however , values can be reborn . The predisposition to change, courage and.
At the same time brands are required to be reactive and learn to place their communication in a current context in order to grasp transformations and trends. Real time.
Social media advertising is indispensable for brands that want to boost the growth of their business and understand the buying behavior of the target customer. The practice of social Productivity.
Digital communication makes an extraordinary difference compared to traditional media: its impact on people can be measured through data, tables and indicators. The so-called KPIs (Key Performance Indicators . There is an entire.
But where to start to base a successful inclusive marketing strategy? Tips and mistakesto be for a successful inclusive marketing strategy The first step is, as suggested by Gabriella.
Pepsi instead, in 2016, reintroduced the “Crystal Pepsi” of the nineties on the market as a limited edition. The highlight of the promotional campaign was the “Crystal Pepsi Trail” game on the CrystalPepsi.net site, which.